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MedUX hires the former CEO of Spanish Telco operator, Francisco Arteche

Published on March 22, 2022

Francisco Arteche will be a member of the Board of Directors and Strategic Advisor

MedUX, the leading Spanish multinational in monitoring and measurement of the user experience in the telecommunications industry, has appointed the former CEO of Euskaltel, Spanish Telco operator, Francisco Arteche, as a new member of the board of directors.

With the incorporation of Arteche, also as a strategic advisor, the aim is to reinforce growth, international expansion and contribute with his vision to the strategic plan of MedUX.

"It is a pleasure to welcome Francisco to our board of directors, since, thanks to his long career with managerial responsibilities in the technological world, both in the telecommunications sector, as well as in the cloud and IT sector, he will help us achieve the goals we have set for 2022" says Luis Molina, MedUX CEO.

Arteche, industrial engineer and MBA from IESE, is a professional with experience as a senior executive in multinationals from different sectors. He has held positions such as CEO of the Euskaltel Group, General Manager of Western Europe of the Consumer Division of Microsoft, and General Manager for Spain and Portugal of Electronic Arts.

The former CEO of Euskaltel will play an important role in the new and ambitious goals set in the recent MedUX financing round, including the opening of new markets, and the development of new business areas and new products and use cases, especially related to ultra-fast networks such as 5G, Wi-Fi6 or FTTx.

Nowadays, MedUX already monitors and compares the user experience and quality of service of more than 60 operators in 20 countries, and its clients include large telecommunications groups such as Vodafone, Orange, Telefónica, Millicom, América Móvil and AT&T, as well as government entities in Spain, the United Arab Emirates, Costa Rica, Colombia and El Salvador.

“MedUX is developing a range of solutions that is unique in the market with advanced analytical techniques in real time and based on Machine Learning and Artificial Intelligence for the measurement and prediction of the quality of experience in fixed, mobile and television services. I am delighted to be able to contribute to MedUX's growth objectives,” states Arteche.

“Arteche’s incorporation to the MedUX team will be a great asset because with its strategic vision of the world of telecommunications, new technologies and B2B, it will really help us to face most of the challenges that await us in the coming years” highlights Luis.

About MedUX

MedUX is a Spanish multinational company that specializes in the measurement, monitoring and improvement of the user experience and quality of telecommunications, fixed, mobile and television networks.

Founded in 2014, the company has a presence in more than 20 countries, mainly in Europe and Latin America but also in Africa and the Middle East. In addition, it has a team of approximately 50 people at its headquarters in Madrid (Spain) and offices in Miami (USA), Bogotá (CO), Mexico City (MEX), San José (CR) and Zaragoza (Spain).

MedUX’s innovative technology makes it possible to offer operators, regulators and companies from other sectors independent quality statistics and real-time experience.

MedUX has proprietary technology, both hardware and software, which has been recognized with several patents from the United States Patent and Trademark Office (USPTO) for its fixed, mobile and television measurement robots and its proprietary speed test. MedUX already has methodologies and equipment ready to measure the latest technologies, specifically FTTH and Wi-Fi 6 in the field of fixed networks and 5G in mobile networks.

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