What’s new from MedUX at MWC26: Who Leads the Digital Experience?
Mobile World Congress 2026 once again turns Barcelona into the global meeting point for connectivity, networks, and digital services.
This year, MedUX arrives with a clear message: coverage on paper is no longer enough. What truly matters commercially, operationally, and increasingly from a regulatory perspective, is real, measurable digital experience.
Across mobile, fixed, cloud, and digital services, the industry faces a common challenge: how to move from fragmented KPIs and theoretical performance to clear, comparable evidence of what users actually experience. At MWC Barcelona 2026, MedUX brings a unified answer to that challenge.
From measurements to leadership: introducing the #1 QoE Countries At the center of MedUX’s presence at MWC26 is a single question: Who truly leads the Digital Experience?
Building on its large-scale crowdsourcing programs and years of European benchmarking publications, MedUX will unveil the #1 QoE Countries in Europe and Latin America, a new generation of country-level experience leaderboards.
These rankings are built on the MedUX Score, a synthetic experience score designed to translate massive volumes of real-user data into a clear, comparable view of Quality of Experience. Rather than focusing on isolated KPIs, the score reflects what users actually perceive in their everyday digital lives: consistency, reliability, responsiveness, and service performance across mobile and fixed networks.
At MWC Barcelona 2026, these results will be revealed live, recognizing the countries that are successfully turning network investments into measurable, real-world digital experience for citizens and businesses.
Most importantly, we’ll close with an awards ceremony recognizing the top-performing countries.
Beyond rankings: the MedUX Connectivity Observatory
The #1 QoE Countries are not a one-off report. They mark the launch of the MedUX Connectivity Observatory, a new initiative through which MedUX will continuously publish QoE scores and key experience indicators by country and, over time, by operator.
The Observatory is designed to bring transparency and continuity to experience benchmarking, enabling stakeholders to track performance, identify gaps, and follow trends as networks evolve. It reflects MedUX’s broader mission: moving the industry from static reports to living benchmarks that support informed decisions.
Spain Pavilion Talk: The Mobile Connectivity Crossroads (5G, 6G & Disruptive Alternatives)
Nationwide coverage “on paper” isn’t enough. Join MedUX expert Jaime González for a practical discussion on whether 5G and 6G can deliver truly consistent connectivity across 100% of the territory—or whether disruptive approaches like direct-to-device satellite (DS2D) will redefine the roadmap for inclusive, resilient digital access.
Date & time: Monday, March 2, 2026 | 13:00–13:45, Location: Spain Pavilion Conference Set
Topics we’ll cover:
- Real-world mobile coverage performance
- User-perceived connectivity and experience
- Stability and reliability for high-demand services
- Network planning under increasing infrastructure pressure
- Disruptive alternatives, including direct-to-device satellite (DS2D)
MedUX Innovation Lab: measuring what comes next
Alongside the country leaderboards, MedUX will showcase its Innovation Lab, focused on the next frontiers of Quality of Experience measurement.
Which Cloud Wins? Cloud Connectivity Benchmarking (Core X)
As applications and services become increasingly cloud-native, experience is no longer defined solely by access networks. MedUX Core X extends QoE performance analysis and benchmarking into distributed cloud connectivity paths, enabling visibility into performance across regions, cloud providers, and complex routing scenarios. It helps to compare and to identify degradation, risk, and bottlenecks beyond the traditional network edge.
AI Application QoE: Benchmarking and analysis of real-world GenAI performance
AI services are quickly becoming part of everyday digital interaction, but their performance is rarely measured from an end-user experience perspective. MedUX introduces AI Application QoE benchmarking, comparing real-world responsiveness, reliability, and consistency across GenAI models and services, and tracking how experience evolves across geographies.
MedUX Assistant: Ask the benchmarks
To make complex benchmarking more accessible, MedUX will also preview conversational analytics, allowing users to interact with rankings and benchmarks by simply asking questions. This new layer transforms experience data into faster insights and more intuitive decision-making.
What you’ll experience at MWC Barcelona 2026
From March 2–5, at Hall 4 – Stand 4C30/27 (Spain Pavilion), visitors to the MedUX stand will be able to:
- Explore the live #1 QoE Country Leaderboards for Europe and Latin America
- Discover the MedUX Connectivity Observatory
- Experience Innovation Lab demos across Cloud connectivity and AI Application QoE
- See how conversational analytics changes the way benchmarks are consumed
- Meet MedUX experts and discuss concrete success stories and use cases for 5G, benchmarking, troubleshooting and regulation
Why MedUX
MedUX is a global Quality of Experience monitoring company, providing large-scale, end-user-centric insights into how digital services are actually experienced across mobile and fixed networks worldwide. With deployments and references across dozens of countries, MedUX combines independent measurement, massive data collection, and a consistent scoring methodology to turn complex performance data into clear, actionable benchmarks.
At MWC Barcelona 2026, MedUX reinforces its role not just as a measurement provider, but as a benchmark reference, helping the industry understand where it stands today and what leadership in digital experience truly means.
Celebrate QoE excellence with us at MWC26
Don’t miss our live demos and exclusive events during MWC26—including the MedUX Experience Night, our invitation-only networking cocktail in Barcelona, bringing together operators, regulators, and industry leaders to connect and exchange insights on real-world QoE.
Book a meeting or request a demo at hello@medux.com—our team will be happy to support you with any
technical or business challenges related to Quality of Experience and network performance.
We look forward to welcoming you at Hall 4, 4C30, Stand 27 (Spain Pavilion)!
📍 Hall 4 – Stand 4C30/27 (Spain Pavilion)
📅 MWC Barcelona | March 2–5, 2026
or learn more at hello@medux.com.
You’ll be able to experience live demos of some of our latest innovative solutions and products, and join our expert-led events and presentations. Plus, join our Spain Pavilion roundtable with Jaime González (Mon, March 2 | 13:00–13:45) on real nationwide 5G/6G coverage and direct-to-device satellite (DS2D).
We are also hosting the MedUX Experience Night in Barcelona during MWC26—an exclusive dinner-cocktail networking celebration for our 10th anniversary. Join us and connect with operators, regulators, analysts, and key industry stakeholders. Contact us at hello@medux.com to reserve a seat if available (invitation-only).
Feel free to email us at hello@medux.com to request a meeting or an on-site demo with the MedUX team: Luis Molina Borao (Founder & CEO), Jorge Aguilar (VP Global Sales), Rafael González (EMEA), Jaime González (CMO), Randy Libreros (LATAM Director), Álvaro Vigil (EMEA Director), or any other member of our marketing and sales team.
We look forward to welcoming you—see you there!
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About MedUX:
MedUX is the leading Quality of Experience (QoE) company, providing comprehensive and innovative solutions for measuring the performance of fixed, mobile, and TV telecommunications networks for telecom operators, governments, and digital enterprises. With a focus on delivering large-scale, end-to-end network and service visibility, MedUX leverages real-time data and advanced analytics to ensure quality and regulatory compliance, while also providing valuable insights to optimize networks and improve customer experiences.
With a presence in over 25 countries across Europe, America, Africa, and the Middle East, and monitoring over 60 operators worldwide, MedUX’s patented technology and expertise make it a trusted partner for enhancing customers’ digital experiences everywhere.