Unlocking the Power of the Crowd: MedUX’s Global QoE Crowdsourcing Solution
In an increasingly digital world, network performance is no longer just a technical concern—it’s a business and societal imperative. At MedUX, we believe that understanding real-world connectivity requires more than just traditional testing tools. That’s why we’ve expanded our Quality of Experience (QoE) ecosystem to include one of the most advanced, scalable and insightful crowdsourcing solutions available today.
Do you really know what network technologies people actually use every day?
Is 5G already the dominant technology in your country? Are most users enjoying the benefits of Wi-Fi 6? The answers might surprise you.
In an era where connectivity is critical for economic development, digital inclusion, and customer satisfaction, these questions are more than just technical trivia—they’re essential to making smart decisions. And yet, many regulators, operators, smart cities and enterprises still lack real, granular visibility into what users actually experience on the ground.
That’s why we built MedUX Crowdsourcing: a real-time Quality of Experience (QoE) measurement platform that leverages millions of everyday devices to uncover what connectivity and OTT digital services really feels like—wherever users are, whatever network they’re on.
Before we show you how it works, let’s look at a few insights from our latest global measurement campaign. Spoiler: 5G and Wi-Fi 6 adoption might not be as widespread as you think…
Read the blog and register to get early access to our upcoming benchmarking reports and exclusive QoE insights.
As shown above, our MedUX QoE Crowdsourcing intelligence reveals that 4G remains the most used mobile technology in Europe, North America, and Latin America.
it's important to clarify that MedUX’s embedded technology enables non-intrusive active tests executed silently in the background. These tests provide real, ground-level measurements of QoE and OTT service performance, delivering highly accurate, user-centric insights without disrupting device operation or user experience.
As reflected in our crowdsourced data, Wi-Fi 4 continues to be the most prevalent standard across Europe, North America, and Latin America considering the time spent connected to the different standard generations. Despite the increasing availability of Wi-Fi 5 and Wi-Fi 6, adoption remains uneven, suggesting that device and router capabilities—as well as regional investment cycles—play a significant role in Wi-Fi performance and user experience.
Wi-Fi 7 is not included in our analysis at this stage due to its extremely limited adoption. As a recently introduced technology, current usage is mostly confined to early adopters—partly due to the high price of compatible devices and routers. Considering the billions of older-generation Wi-Fi devices still in use and being sold today, it will take time for Wi-Fi 7 to gain critical mass. This is clearly reflected in our dataset where Wi-Fi 7 connections are negligible taking into account the total observed traffic in Q1 2025.
Let’s continue with another question: Do you know what is the percentage of 4K Ultra HD video used when it comes to streaming?
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A deeper look into our streaming experience measurements reveals that Wi-Fi networks are the primary enabler of 4K Ultra HD video playback - especially in Europe (55.8%) and North America (51.5%). In contrast, mobile networks still lag behind, showing significantly lower proportions of 4K playback. This highlights potential limitations in mobile network capacity and performance under real-world usage.
To capture this insight, MedUX crowdsourcing—via embedded technology running directly on end-user devices—executes real active playback tests, launching actual video sessions on platforms like YouTube. These tests capture key metrics such as resolution (e.g., HD, Full HD, 4K/UHD), buffering events, playback duration, and time to start. This ensures that we accurately measure whether videos are truly played at their maximum available quality, under real network and device conditions—offering a trustworthy view of streaming capability.
This reinforces the value of combining QoE data with rich technological context (radio access type, device type, location, network type) to fully understand how connectivity conditions influence real-world streaming performance across regions.
What Problems Does MedUX Crowdsourcing Solve?
Traditional testing methods often leave major gaps when it comes to understanding what users actually experience on the ground. MedUX Crowdsourcing helps close that gap—solving key challenges for regulators, telecom operators, digital enterprises and Smartcities alike:
- Limited visibility across regions and technologies
Most testing solutions don’t capture enough real-world data across different geographies, network types, and user segments. Our crowdsourcing solution collects continuous insights from millions of users—urban and rural, fast 5G and legacy 3G, Wi-Fi, entry-level and flagship devices. - No direct view of user perception
Lab tests and drive tests don’t reflect what users truly experience every day. MedUX Crowdsourcing offers a customer-centric perspective by capturing Quality of Experience (QoE) directly from user devices—revealing the impact of buffering, loading times, low speeds, network related problems, etc. - Slow, inefficient troubleshooting
Traditional network diagnostics can be reactive and time-consuming. With real-time data and contextual signals (device, location, user-centric tests, time), MedUX enables faster root cause analysis and more proactive issue resolution. - Outdated insights from one-off campaigns
Benchmarking campaigns often take months and fail to reflect network changes in real time. Our solution provides always-on monitoring—capturing dynamic performance variations as they happen, across days, seasons, or events, in contrast to “static” network snapshots. - Regulatory blind spots and inclusion gaps
Rural and underserved areas are often left out of the equation. Crowdsourcing helps fill that void by collecting data from real users in remote regions—supporting more inclusive and evidence-based public policies. - Lack of fair and standardized benchmarking
Operators and regulators often struggle to compare performance across networks or services using consistent criteria. MedUX delivers objective, standardized QoE metrics—enabling apples-to-apples benchmarking. - Unverified marketing or product claims
Many service claims remain unproven. With our solution, providers can back their promises with independent, certifiable insights based on real user experience. - No insights into evolving trends
With digital services and usage patterns changing fast, historical data alone isn't enough. MedUX captures real-time performance trends across QoE tests, devices, and regions—helping stakeholders stay ahead of emerging issues and opportunities.
Read the blog and register to get early access to our upcoming benchmarking reports and exclusive QoE insights.
Global Reach, Local Relevance
MedUX has successfully deployed its crowdsourcing-based measurement solution across over 100 countries, covering major markets in Europe, Latin America, North America, and beyond.
In Europe, for instance, our ongoing deployments include comprehensive 5G and Wi-Fi 6 test campaigns, capturing data from thousands of cities and millions of users. This unmatched scale not only supports technical performance analysis, but also contributes to broader strategic goals such as the EU Digital Decade and Gigabit Society objectives.
With over 50 million active agents, 1.2 billion passive data points, and 30 million active tests, MedUX provides unparalleled visibility into end-user quality of experience, enabling accurate benchmarking at both national and local levels.
KPI´s Measured: A 360° View of Network Experience
At the heart of MedUX QoE Crowdsourcing lies a robust KPI framework designed to capture the true user experience from real-world devices. Combining both active tests and passive measurements, our platform collects over 100 KPIs spanning Quality of Service (QoS), Quality of Experience (QoE), device behavior, and contextual metadata.
Our KPIs fall into four main categories:
- Network and OTT service performance: Download/upload speeds, latency, streaming quality, web browsing times, voice call performance, and social media/gaming responsiveness.
- Radio and Signal Environment: Signal strength and quality metrics, cell and node data, access technology and frequency bands (2G to 5G and Wi-Fi).
- Device and Usage Context: Device manufacturer & model, OS version, system load, network type, battery level, geolocation and movement at the time of testing.
- Enriched Analytics and Visualization: All data is securely stored, anonymized, enriched, and processed via our cloud platform into actionable dashboards and reports, accessible through APIs or direct delivery in multiple formats.
Read the blog and register to get early access to our upcoming benchmarking reports and exclusive QoE insights.
With this level of granularity and context, MedUX enables multi-dimensional analysis that goes beyond traditional metrics—supporting smarter decisions at all levels of the organization.
From Data to Decisions: Use Cases That Matter
MedUX Crowdsourcing is not just a product—it's a strategic enabler that supports multiple high-value applications across the telecom ecosystem. Our solution aligns seamlessly with the broader MedUX portfolio and helps address real business and regulatory challenges.
- Massive Field-Data Monitoring
Crowdsourcing empowers operators and regulators to tap into vast, real-world datasets collected directly from end users' devices. This enables accurate detection of network coverage holes, identification of underserved areas, and analysis of spectrum usage and bandwidth availability. Our technology also supports before-and-after network change assessments to validate the effectiveness of infrastructure investments.
- Regulatory Compliance & Connectivity Monitoring
Regulators, public authorities and smart city administrations can monitor market-wide Quality of Experience (QoE) using MedUX crowdsourced data, without the need to deploy additional hardware. This enables the continuous supervision of Digital Decade objectives, universal service obligations, and local digital policies, while empowering citizens through transparent, accessible reporting tools.
Our insights provide granular, street-level visibility, capturing how networks perform in urban and rural areas alike, under real usage conditions. As a result, smart cities, regulators and governments can better evaluate infrastructure needs, support digital inclusion initiatives, and track progress in line with national and European connectivity goals.
- Benchmarking & Competitive Intelligence
MedUX provides unparalleled benchmarking capabilities to compare different Operators performance across a wide range of KPIs, regions, segments and technologies. These insights are instrumental for positioning strategies, competitive analysis, public rankings, and stakeholder communications—whether to support marketing claims or public transparency.
- Network Optimization & Planning
Operators can leverage crowdsourced data to guide network optimization, coverage expansion and technology evolution strategies. Our solution identifies areas of underperformance, correlates them with infrastructure gaps or device limitations, and helps prioritize technical interventions that will have the greatest impact on customer satisfaction.
- Device & Technology Performance Insights
Our Crowdsourcing solution enables deep analysis of performance variations across devices, groups, operating systems, and network access technologies. This includes insights into how 5G, Wi-Fi 6 or legacy technologies perform in real-world conditions and across diverse user segments—supporting device validation, firmware testing and technology rollout planning.
- Customer Experience & Marketing Support
MedUX data helps Operators validate and promote their service performance with full credibility. Our insights support quality certifications, value-based marketing campaigns, and tailored customer communications. Additionally, subscriber-level performance insights enhance the ability to manage customer expectations and optimize care operations.
By leveraging the wisdom of the crowd, MedUX turns complexity into clarity, making network experience understandable, measurable, and actionable—for everyone.
Read the blog and register to get early access to our upcoming benchmarking reports and exclusive QoE insights.
A Tool for the Digital Era
As connectivity becomes more ubiquitous and expectations continue to rise, operators, governments and digital service providers must shift from measuring network availability to guaranteeing network experience. MedUX Crowdsourcing is the bridge between infrastructure and impact—offering a practical, privacy-first and scalable way to elevate connectivity from good to great.
Our data will be at the heart of new benchmarking reports and success stories to be shared in the coming months. Stay tuned.
For more information don’t hesitate to contact us!
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About MedUX
MedUX is the leading Quality of Experience (QoE) company, providing comprehensive and innovative solutions for measuring the performance of fixed, mobile, and TV telecommunications networks for telecom operators, governments, and digital enterprises. With a focus on delivering grand scale, end-to-end network, and service visibility, MedUX leverages real-time customer perspective data and advanced analytics to ensure quality and regulatory compliance, while also offering valuable insights for optimizing networks and improving customer experiences. With a presence in over 25 countries across Europe, America, Africa, and the Middle East, and monitoring over 60 operators worldwide, MedUX’s patented technology and expertise make it a trusted partner for improving the digital experiences of customers everywhere.