Does the Customer-Centric Design improve companies’ CX?

“When done well, a human-centered approach fuels the creation of products that resonate more deeply with an audience — ultimately driving engagement and growth”, describes the technology American magazine Wired. 

The Customer-Centric Design is a new trend consisting of creating a business process surrounding the needs, desires, challenges and limitations of the end-users. 

Traditionally, companies used to create a business that would cover customer’s needs and tried to bring it to the market. But now, customers have evolved, they have become more demanding and selective, and therefore they need a more personal support. 

The challenge for businesses is to adapt their strategy to their consumers’ needs. Companies are starting to build a process from the customer point of view. 

A customer-centric company’s objective isn’t just offering a good service, but also listening to their customers, understanding their demands and designing a whole experience for them. 

According to a research performed by Econsultancy, customer centricity was the leading answer when companies where asked about the most important characteristic in order to establish a truly “digital-native” culture.

Effective Leadership in the Digital Age report

Source: Econsultancy

Running a customer-centric business also requires involving your end-users in the business process, as well as relating and applying their feedback to your product journey through a design-driven approach. 

In this sense, in MedUX, we help improve the Customer Experience! We are capable of measuring and monitoring how telecom end-users experience the State of Internet and the Quality of the Service offered by their providers.

By listening their end-users and delivering the information as a service, our clients can understand their customers’ experience and how their service performs. The information MedUX provides allows our clients not only to build a business strategy to anticipate and avoid possible incidences, but also to cover the needs of the market.  

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