Fixed Broadband QoE Benchmarking Spain October 2025

Orange achieves the highest Quality of Experience rating in Spain with its Fiber network

Join the Quality of Experience (QoE) Revolution in Fixed Broadband and discover how Spain’s leading networks perform. Have you ever wondered which operator delivers the best Fixed Broadband Experience in Spain and—most importantly—what drives this performance?

MedUX’s extensive assessment analyzed the performance of the country’s main operators — Orange, Movistar, Vodafone, and Digi — across a wide range of indicators that define fixed broadband service quality and the real user experience.

The Spain Fixed Broadband QoE Benchmarking Report unveils an outstanding winner: Orange, which secures MedUX’s Top Award for Best Quality of Experience, followed by three strong competitors. This recognition underscores Orange’s strong performance and commitment to delivering superior, consistent connectivity to Spanish households.

With an FTTH Quality of Experience score of 4.8 out of 5, Orange also stands out as Spain’s most reliable fixed broadband provider, setting the benchmark for excellence in customer experience and network performance while leading in most service categories. For example, Orange is the operator whose service better matches with the advertised speed, and also shows a higher experience score in streaming, web browsing, cloud storage, and OTT in general. In particular, Orange customers enjoy the best experience when gaming online and interacting on social media (see our Key Findings and 

DOWNLOAD OUR REPORT BELOW

Why is Fixed Broadband Quality of Experience (QoE) Benchmarking Important in Spain and Beyond

Delivering superior broadband connectivity has become essential in today’s highly competitive landscape, where a seamless and consistent experience underpins our digital lives. Spanish operators are investing heavily to meet the ever-increasing demand for fast, stable, and reliable Fixed Broadband.

A high-quality broadband experience not only enhances customer satisfaction but also drives loyalty and reduces churn. Satisfied users are less likely to switch providers or contact customer support, and are far more open to new value-added services. The race for network excellence and customer-centric performance is stronger than ever.

To shed light on the real Quality of Experience (QoE) of fixed broadband networks, MedUX carried out an in-depth benchmarking study during Q2 2025, assessing the performance of major Internet Service Providers (ISPs) in Spain. This analysis offers valuable insights into how operators deliver on their promises and how Spain positions itself among Europe’s most advanced broadband markets.

As the leading company in network quality Testing and Monitoring, MedUX continues to drive transparency and innovation, revealing the true state of Spain’s fixed broadband networks and their readiness for a future-proof digital ecosystem.
 

Fixed Broadband QoE Measurement Campaign in Spain

To accurately capture how broadband networks perform from the end-user perspective, MedUX conducted an extensive Fixed Broadband Quality of Experience (QoE) measurement campaign across Spain during Q2 2025. The study was designed to reflect real-life usage conditions, going beyond traditional speed or latency tests to evaluate what truly matters to consumers: a seamless, reliable, and enjoyable digital experience.

Our rigorous methodology combines thousands of in-home performance measurements across 15 regions in mainland Spain, using MedUX HOME devices that execute continuous, automated tests under controlled and comparable conditions. This approach enables a holistic and independent view of how users actually experience broadband connectivity in their daily activities.

The campaign evaluated a wide range of key performance indicators (KPIs) — including accessibility, reliability, contracted speed compliance, streaming, gaming, and other data & OTT services. In total, more than 6 million tests were performed across Spain’s major fixed broadband operators: Orange, Movistar, Vodafone, and Digi.
 

Considering the current state of FTTH penetration in Spain, the study focused primarily on the dominant fixed access technology, Fiber to the Home (FTTH), and on the most representative ISP packages, with speeds typically ranging between 600 Mbps and 1 Gbps. This selection reflects the service tiers most commonly contracted by Spanish households and provides a realistic picture of everyday broadband performance.

Powered by MedUX’s unique QoE Testing Platform, the campaign operates 24/7, performing millions of Ethernet-based tests each month from over 200 MedUX HOME devices installed in collaborating households across the country. Each measurement provides real-world, unbiased evidence of how networks perform from the customer’s perspective

Our research on residential fixed broadband in Spain (Q2 2025) focuses exclusively on Ethernet-based measurements, ensuring that results reflect the true performance of fixed broadband connections, independently of in-home Wi-Fi conditions. For this report, data collected between April and June 2025 was analyzed to provide a representative view of the Spanish broadband market.

The Spain Fixed Broadband QoE Benchmarking Report takes a detailed look at the overall Quality of Experience (QoE) Score, an aggregated indicator combining key dimensions such as service accessibility (time-to-content), downlink and uplink speeds, file transfer performance, web browsing, streaming quality, and social media and gaming experiences. Together, these metrics capture how broadband users actually experience connectivity in real-world conditions.

Behind these results lies the work of MedUX’s experienced team of engineers and data scientists, who have developed a rigorous, field-proven methodology for testing and benchmarking fixed broadband networks across Europe. Our approach adheres to international best practices and standards from ETSI and ITU, ensuring comparability, reliability, and transparency across markets.

At the heart of this methodology is the MedUX proprietary QoE Score, a synthetic indicator that aggregates dozens of individual metrics into a single, comparable measure of network and service performance. This enables both national and international benchmarking, offering operators and regulators a clear, data-driven understanding of strengths, weaknesses, and opportunities for improvement in Spain’s fixed broadband landscape.
 

Key Findings of Spain’s Fixed Broadband QoE Benchmarking report

According to MedUX’s Spain Fixed Broadband QoE Benchmarking Report, Orange achieved the highest overall FTTH Quality of Experience (QoE) rating reaching an impressive 4.8 points out of 5,  providing the most reliable service.

The operator was subject to approximately 1.5 million tests conducted in real households, with results confirming that Orange customers enjoy the best overall experience in data and OTT and streaming services. The operator also achieved the highest matching the promise score among Spanish Operators with an Outstanding rating, meaning that Orange consistently delivers the performance it advertises, ensuring a superior and reliable user experience. Moreover, Orange achieved the best performance for delivering gaming, web browsing, social media and cloud services. This, maintaining steady and consistent results throughout the entire three-month research period.

The research found that Orange customers received an excellent overall quality of streaming experience with a 99.4 % success rate, making it the most reliable in the category. Orange’s FTTH also achieved the highest reliability in the Gaming, Social Media, Web Browsing and Cloud Service categories.  
 

While Orange leads the Spain Fixed Broadband QoE Benchmark, it did not top every single category. The study also highlights Movistar, Vodafone, and Digi as strong performers in several specific areas, demonstrating Spain’s overall high standard in fixed broadband quality:

1.    Best Overall QoE and Reliability (MedUX TOP Experience Awards): Orange leads both categories, demonstrating the most reliable service and best overall fixed broadband experience in Spain. 
2.    Other Experience Awards:

• Best Data and OTT Experience: Both Orange and Digi also excel in providing the best Data & OTT experience. Orange particularly stands out in gaming, web browsing, social media and cloud services, making it a top choice for users who demand high responsiveness and reliable time-to-content. Digi, meanwhile, delivers strong results  in file transfer performance, reinforcing its position as a competitive challenger.
• Best Matching the Promise: Orange and Digi also rank highest in Matching the Promise, achieving an average ratio of effective download speed versus advertised speed above 93%. This shows their ability to deliver on performance commitments and ensure transparency for customers.
• Best Streaming: Orange and Movistar share the top position in streaming performance, with a difference of less than 0.5% in score. Both operators provide the shortest time-to-play and the highest success rates, ensuring an excellent overall time-to-content and streaming experience for users.
• Best Network Responsiveness: Digi and Movistar stand out for their superior network responsiveness and providing the lowest latency.
   

The full Spain’s Fixed Broadband QoE Benchmark Report — including detailed results, methodology, and operator rankings —is available on-demand in the following site.

Why QoE Matters

Quality of Service (QoS) has long been the industry standard, but MedUX's focus shifts towards QoE - a more holistic view of network performance. This shift is crucial in understanding the real-world implications of future-proof technology, especially as the industry navigates towards the 2030 connectivity targets part of the EU's Digital Decade goal. It is key to accelerate deployment and investment in future-proof infrastructures.

In our continuous effort to demystify fixed broadband performance, MedUX employs its innovative mobile measurement technology, MedUX HOME, harnessing over 200 performance indicators and metrics. This approach not only offers an in-depth analysis of network performance but also aligns with our mission to assist clients in planning, deploying, monitoring, and optimizing future-proof networks.

Our fixed broadband QoE benchmark can cover a wide range of scenarios and use cases, including urban, suburban, and rural areas, residential and business locations, or any other strategic locations such as airports, stadiums or conference centres, thanks to our grand-scale flexible deployment capability.

MedUX focuses on evaluating the QoE that fixed end-users have when using telecommunication services, also called customer-perceived network quality or network experience. 
 

What Do You Get Joining the #QoERevolution with MedUX?

This benchmark allows telecommunications operators, service providers, and regulatory authorities to gain a deeper understanding of the true performance of fixed broadband networks from a customer perspective. 

Speed is not everything and the industry is trying to adapt to meet the needs of customers when using real services. Typical end-users do not necessarily benefit much from download speeds of multiple 100 Mbps (not yet). High-demand users could benefit from 300 Mbps with symmetric downlink and uplink speeds to guarantee an uncompromising satisfactory experience on any online activity see our Blog Post “How fast is enough to enjoy our #StayAtHome?”.

End-users just use a small percentage of those headline speeds when web browsing, streaming, and any other regular internet activities. Indeed, Reliability (how consistent a network performs) or CDN performance (how your contents are served) is way more relevant in the Digital Era than just performing a throughput and ping test against an (optimized) test server to infer the customer experience. 

So, what do users care about in general when it comes to advanced connectivity? A consistent experience across services and applications is king, particularly applications performance and time-to-content everywhere and every time, at every click to a video, website, social network, cloud storage, games, etc. 
 

Conclusion

The Spain’s Fixed Broadband QoE Benchmarking campaign is a testament to MedUX's dedication to enhancing network experiences across Europe. This report builds upon our European-wide 5G quality of experience (QoE) reports. It showcases the breadth of our benchmarking capabilities – providing unique insights into the state of European connectivity.

As we gear up for our next edition, which promises even broader scope and deeper insights, we invite you to join us in this journey of technological excellence.

Discover more about our methodologies, insights, and how MedUX is shaping the future of connectivity. For detailed insights and more comprehensive data from our studies, visit our website or contact us at hello@medux.com.

Don’t forget to follow us on social media and subscribe to our newsletter to receive the latest updates and news. We are ready to unlock extraordinary digital experiences with MedUX.

Follow us on:

      


The Spain’s Fixed Broadband QoE Benchmark is available on-demand in the following site.

To learn more about our Fixed Broadband QoE benchmark, our use cases on competitive intelligence, pre-rollout analytics, and basic troubleshooting, and how it can benefit your business, please visit our website or contact us directly at hello@medux.com.

About MedUX:

MedUX is the leading Quality of Experience (QoE) company, providing comprehensive and innovative solutions for measuring the performance of fixed, mobile, and TV telecommunications networks for telecom operators, governments, and digital enterprises. With a focus on delivering grand-scale, end-to-end network, and service visibility, MedUX leverages real-time customer perspective data and advanced analytics to ensure quality and regulatory compliance, while also offering valuable insights for optimizing networks and improving customer experiences. With a presence in over 25 countries across Europe, America, Africa, and the Middle East, and monitoring over 60 operators worldwide, MedUX’s patented technology and expertise make it a trusted partner for improving the digital experiences of customers everywhere.   

IMPORTANT NOTICE: 

ALL COPYRIGHTS AND TRADEMARKS ARE RESERVED. This article or report has been prepared for the exclusive use and benefit of press media and solely for non-commercial purposes. Press media members are authorized to partially disseminate, refer, quote, copy, reproduce, distribute and publish the report findings for information purposes with express attribution to MedUX. Use of the report and its findings, in any form or by any means, by any other third party or for any other purposes (including, commercial or marketing purposes), without the prior written consent of MedUX, is strictly prohibited. Operators can make a request to MedUX for a license to use quality or certification seals, as well as marketing rights to quote the findings. Non-authorized use will be considered a violation of copyright and trademark laws.