2025 at MedUX: consolidating global leadership and preparing the next wave of digital experience

2025 has been a year of acceleration for MedUX: we have expanded our regulatory footprint, strengthened our benchmarks across Europe, closed key corporate operations, and laid the groundwork for the next big wave – digital experience in the era of AI and cloud. In this post, we recap in a very straightforward way what we’ve achieved this year and the challenges we set ourselves for 2026, especially around Analytics & AI, Crowdsourcing and Core X. Without giving everything away… but making it clear where we’re heading.

Stronger regulatory impact: from Chile to Spain and LATAM

In the regulatory space, 2025 has been a turning point.

• Chile: multiplatform QoS system and regional speed ranking
  This year, SUBTEL’s QoS measurement system based on the Independent Technical Body (OTI) went live, with MedUX, together with Microsystem, acting as the technical engine of the measurement infrastructure. It is a multiplatform system that combines desktop applications, smartphones and tablets with fixed and mobile probes, without relying on crowdsourcing. On this basis, SUBTEL has published the regional fixed broadband speed ranking, built from hundreds of thousands of measurements taken with OTI probes and already highlighted by specialized media.
• In Spain, moving forward with the CNMC project to measure user experience in telecommunications services. This comprehensive approach utilizes a dual fixed–mobile methodology, combining drive testing with crowdsourcing solutions to provide robust, nationwide data. A key focus is the comparison between rural and urban areas, shedding light on the existing connectivity gap, and ensuring a clear commitment to transparency for all consumers.
• Costa Rica: National Fixed Internet Quality Measurement with SUTEL
  MedUX designed and implemented SUTEL's Quality of Service (QoS) measurement system, serving as the technical engine for the national fixed internet quality study. The key innovation was the creation of the public citizen consultation portal, calidad.sutel.go.cr, which provides end-users with direct visibility and transparency into service quality. The objective is to expand this successful regulatory model and transparency innovation to other regulatory entities worldwide. 

All this consolidates MedUX as a de facto standard in national regulatory QoS/QoE campaigns.

European benchmarks and Quality Awards for operators

2025 has also been the year of benchmarks and public recognition for operator quality.

• 5G QoE Benchmarks in Europe: Probes and Dedicated Campaigns
  MedUX has significantly strengthened its 5G Quality of Experience (QoE) benchmarks across Europe throughout the year. By analyzing real user experience data collected through our sophisticated probes and dedicated measurement campaigns in multiple European cities, we provide mobile network operators with critical insights into how they truly differentiate in perceived quality against their competitors. MedUX is the trusted partner for testing and measuring 5G and its evolving standards, offering stakeholders a clear, independent vision of deployment status, spectrum band utilization, 5G Standalone (5G-SA) readiness, and comprehensive 5G QoE benchmarking.
• Crowdsourcing and first pan-regional publications
  In parallel, 2025 has been the year of consolidation for our QoE Crowdsourcing offering: data in more than 100 countries and over 50 million agents deployed through SDKs and software agents, enabling global insights into mobile and Wi-Fi QoE. Based on this footprint, we have started to publish QoE Crowd and 5G reports for Europe and LATAM.
• MedUX Quality Awards & Certifications
  We have taken a step further with the MedUX Quality Awards & Certifications program, based on our MedUX scoring methodology, designed to recognize and certify operators with the best experience in different categories (fiber, 5G, mobile, etc.) and to make it easier for them to leverage these results in communication and marketing. Orange, Vodafone and BT, with their leadership in mobile or fixed broadband QoE, are clear examples of this approach to awards based on objective and independent metrics.

Corporate momentum: strategic financing and the acquisition of Speedchecker

2025 has also been a key year in our corporate evolution.

• Strategic financing agreement with Banco Santander
  We announced a strategic financing agreement with Banco Santander, accompanied by a capital increase from current shareholders. The goal: to accelerate our international expansion, drive strategic acquisitions in Europe and Latin America, and strengthen our growth in key markets such as North America and the Middle East.
• Acquisition of Speedchecker
  We also announced the acquisition of Speedchecker, a company specialized in crowdsourced Internet performance measurement. This transaction allows us to integrate its global measurement network into our MedUX Multiplatform QoE Suite (probes, apps, SDKs, robots), accelerate our large-scale data strategy and consolidate MedUX as a global data provider in QoE.

Ecosystem and events: bringing end-to-end QoE to the industry

In 2025 we have reinforced our presence at major industry forums to talk about QoE, automation and experience intelligence:

• MWC Barcelona 2025, with the message of “redesigning Quality of Experience in the digital era” and showcasing how the MedUX Multiplatform QoE Suite enables convergent fixed–mobile–OTT monitoring. MedUX hosted the 5G Quality Awards at MWC Barcelona 2025, recognizing Porto and Stockholm for the best Quality of Experience (QoE) and Lisbon for reliability in Europe. The event was a success, with participation from key delegations like ANACOM, the Minister for Public Administration for Swedish Ministry of Finance, and CNMC delegates, reinforcing MedUX's commitment to improving digital experience globally.
• M360 LATAM 2025 in Mexico City, where we shared our vision on how to raise digital quality and experience in next-generation mobile networks across the region.
• TM Forum Catalyst – Phase V: Autonomous CEI for Zero-Touch 5G & Wi-Fi, where we continue to push the Customer Experience Index (CEI) concept in collaboration with Telefónica, with data from robots, SDKs, crowdsourcing and GenAI to automate network and customer-care decisions.

2026: the key challenges in AI, massive data and Cloud Experience

If 2025 has been the year of consolidating our measurement capabilities, 2026 will be the year of turning that data into actionable intelligence, with three major strategic lines.

AI and new digital experiences: from data to experience
In 2026 we will make a leap forward in how operators and regulators interact with QoE data: we will evolve our analytics to deliver more direct and automated insights, introduce a conversational assistant (chatbot) to “talk” to data and results, and start measuring, in a more specific way, the experience in AI-driven platforms (chatbots and generative applications), extending QoE from networks and traditional apps to the new digital experiences powered by AI.

Crowdsourcing, QoE Awards and a global connectivity observatory
Our crowdsourcing data footprint will increasingly evolve towards a living observatory of connectivity, with more reports and insights based on QoE Crowd and 5G worldwide, and a broader MedUX Quality Awards & Certifications program across more countries and categories; the goal is simple: to turn millions of samples into a clear, recurring narrative about who delivers the best experience and why, supporting technical teams as well as marketing and regulatory teams.

From Access QoE to Cloud QoE: the Cloud challenge
MedUX is expanding its scope into Cloud Experience, offering neutral visibility into cloud and multi-cloud performance. This new dimension complements the traditional view of access and transport and will be a key focus in the 2026 roadmap. It will bridge the gap between the measured experience (at home, on the move, or via apps) and the actual performance across clouds, regions, and data centers, evolving MedUX from an Access QoE focus to a truly end-to-end approach.

Looking ahead to 2026: from measurement to experience intelligence

We enter 2026 with a solid foundation:

• a global footprint of QoE data and references,
• convergent capabilities across probes, apps, SDKs and crowdsourcing,
• and a clear roadmap to take QoE into the realms of AI, cloud and advanced analytics.

Our goal remains the same: to make digital experience visible, with actionable, neutral data that helps operators, regulators and enterprises make better decisions.

Join us in the revolution where customer experience takes center stage in the digital world. QoE Everywhere in the Digital Era! Happy New Year, and the best wishes for a successful and prosperous 2026 from the MedUX Team!

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About MedUX

MedUX is the leading Quality of Experience (QoE) company, providing comprehensive and innovative solutions for measuring the performance of fixed, mobile, and TV telecommunications networks for telecom operators, governments, and digital enterprises. With a focus on delivering grand scale, end-to-end network, and service visibility, MedUX leverages real-time customer perspective data and advanced analytics to ensure quality and regulatory compliance, while also offering valuable insights for optimizing networks and improving customer experiences. With a presence in over 25 countries across Europe, America, Africa, and the Middle East, and monitoring over 60 operators worldwide, MedUX’s patented technology and expertise make it a trusted partner for improving the digital experiences of customers everywhere.